Betting & iGaming Consulting
Delivery over Talk
We help operators, SMEs and ambitious start-ups solve problems, identify opportunities and, most importantly, deliver. Unlike other advisors, we deliver what you need, when you need it.
- 8+
- Years supporting operators
- 100+
- Years combined industry experience
- 30
- Years of leadership by our founder
How Can We Help?
Experienced support when you need it
A small, specialist team of senior industry professionals, working as part of your business. Whatever the requirement, we are comfortable rolling up our sleeves.
Strategy & Growth Planning
Clear direction on where next, backed by market, internal and competitor analysis.
NED, Interim & Fractional Executive Services
Experienced senior leadership and independent governance when you need it.
Product & Operational Reviews
Practical planning and hands-on change delivery that turns plans into performance.
New Market Entry
From research and regulatory landscape to execution, we help you enter with confidence.
Commercial, M&A & Due Diligence
Rigorous support for tenders, RFPs, transactions and decision making.
People, Leadership Coaching & Mentoring
An experienced sounding board for senior leaders, teams and rising talent.
Compliance & Regulatory Support
Practical guidance across regulated markets, from oversight to day-to-day operations.
Events, Panels & Facilitation
Hosting, moderation and facilitation services for industry events and forums.
Our Approach
From a fresh perspective to direct delivery
Sometimes a business needs a fresh pair of eyes. Sometimes senior leaders need an experienced sounding board. In other situations, the requirement may be interim leadership, specialist expertise, or a team capable of taking ownership of a defined project.
We are comfortable rolling up our sleeves and collaborating alongside your team. Our focus is not on producing recommendations that sit on a shelf; it is on helping turn plans into tangible outcomes.
Dan Phillips
CEO & Founder, NEL Advisory Ltd
30 years of leadership across the global betting and iGaming sector.
Dan brings 30 years of leadership experience spanning retail, online, B2B, B2C and social gaming. His career has progressed from operational roles on the casino floor in London through to senior executive and C-suite positions within some of the industry's most recognised and regulated organisations.
Most recently, Dan served as CEO of Playnetic. Currently he acts as a NED, investor and advisor to various operations, including in mainstream media with the Elstree Immersive Experience. Prior to this, he held leadership roles including Director, VP and C-level across major international businesses including Playtech and Entain.
Dan regularly moderates, hosts and speaks at industry events, forums and on podcasts.
What Clients Say
Recommendations that speak for themselves
“NEL delivered everything we asked for. Their breadth of knowledge is impressive from ops through to product, platform, regs, new markets and more. They supported us from the research through to recommendations and execution and come highly recommended.”
“Dan assisted greatly as we investigated and planned new market entry, tech & sectors. Compared to some consultancies, his company also collaborate with you to deliver on their recommendations in a thorough and professional manner.”
“NEL provided valuable support and their knowledge and experience helped us understand the market potential, focus our attention and plan accordingly. Their contacts with key stakeholders fast tracked discussion with potential vendors. I would recommend Dan and the NEL team to any operation in the gambling sector.”
Experience That Counts
Some of the brands we have worked with
Flexible Ways to Work Together
Engagement shaped around you
Every organisation and project is different. We offer flexible engagement options, underpinned by our simple philosophy of Delivery over Talk.
- Fixed project fees
- Day rates
- Monthly arrangements
- Retained support
- Pro-bono
- Equity-based
Looking Ahead
Let's have a discreet, no-obligation conversation
Whether you need additional strategic capacity, specialist market knowledge, experienced leadership, or a delivery-focused team for a specific initiative, NEL Advisory can help.
Delivery over Talk.